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CDPs More Used than DMPs for Programmatic Ad Buying: MiQ Research

This report from programmatic media buyer MiQ isn’t really about Customer Data Platforms, but this is the CDP newsletter so I’ll highlight that 46% of U.S. media buyers reported having a CDP, compared with just 36% who said they had DMPs. The bigger message of the study was that programmatic now includes out of home, connected TV, and audio ads as well as mobile ads. They found 51% of U.S. companies have separate buying teams for each channel and just 14$ use a single automated platform across all channels.

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Consumers Buy from Brands They Follow on Social Media: Sprout Social Report

May 8, 2020

Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious. I’m fine and the gruel supply is stable. Coronavirus does seem to have reduced the flow of obvious research, but I’ve hoarded some to share. We’ll start with a Sprout Social study that found 89% of consumers will buy products from a brand they follow on social media. Almost as obvious: consumers want engagement, transparency, and service more than anything else, while marketers overestimate consumers’ interest in memorable content, storytelling, and pop culture references.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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