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CDPs Most Popular with Best Performing Marketers: Salesforce Research

There’s a ton of good information in this just-released State of Marketing report from Salesforce. The headline from a CDP view is that high-performing marketers listed CDP as the second-most commonly used technology while CDP ranked fifth for moderate performers and sixth for underperformers. They survey doesn’t show how many actually have a CDP but 38% of the total and 48% of high performers said they plan to use it more next year.