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CDPs Still a High Priority for Retailers: CommerceNext Study

Customer Data Platforms remain a high priority investment for retailers despite the pandemic, according to this CommerceNext survey for Exponea. The fraction planning to increase CDP spending fell from 58% in January to a still-respectable 49% in June, dropping CDPs from first to second on the list. Traditional retailers are more interested in CDP than digital-first retailers. Lots more here, including a distressing decline in plans to invest in security and privacy.

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Companies with Strong Privacy Practices Have Fewer Data Breaches: Osano Research

July 22, 2020

You’re probably not surprised that better data leads to better business results, but would you have guessed that better privacy practices correlate with fewer data breaches? Our friends at privacy tech vendor Osano rated 11,000 Web sites and found sites with the weakest privacy were twice as likely to be breached and lost seven times as many records when they were. Something to bear in mind when you’re deciding which companies can be trusted with your data.

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Most Marketers Say They’re Using the Metaverse and It’s Great: Qualtrics Report

July 5, 2022

Will the metaverse rescue marketers from the loss of third-party cookies and device tracking?  Perhaps you scoff the metaverse doesn’t actually exist.  That didn’t prevent 74% of marketers telling Qualtrics they were already advertising in it and 59% of that group saying it’s their most successful channel.  Pioneering?  Optimistic? Delusional?  Take your pick.

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