Customer satisfaction is the top metric for customer success, according to this IDC study for Twilio. Yet just 33% reported fully interoperable data and communication tools. CDPs are high on the list of solutions, with 34% expecting to have a CDP within two years, a figure that’s higher than CRM (26%) but lower than marketing tools (50%), communication software (50%) or customer support software (46%).
Epsilon has launched a new Digital CDP, a SaaS-based product that enables users to launch digital ad campaigns through Epsilon’s PeopleCloud and third-party social media and display ad platforms. The system lets marketers enrich their first-party customer profiles with external information on demographics, lifestyle, transactions, and web browsing behavior.
This Sprinklr report paints an even more dismal picture of the state of customer data, with just 22% of customer service leaders saying their organization has unified it completely. Nearly two-thirds (64%) plan to invest in customer data management and in AI, although 60% report that AI solutions have so far not been as effective as hoped.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.