Celebros Expands Beyond Site Search to Predictive Personalization

But wait, there’s more. Site search vendor Celebros now also offers individual-level Web site personalization, based on its semantic site search predictions. As the company says, it’s “the obvious next step after natural language site search”. Natural language processing is definitely a type of artificial intelligence, although Celebros doesn’t use the term. Apparently they didn’t get the memo. Ay-yi-yi indeed. (Fun fact: I couldn’t find a search function on Celebros’ own Web site.)

More News

Next Article

LinkedIn Will Pre-Populate Ad Forms With User Profiles

April 6, 2017

LinkedIn will prepopulate advertising forms with data from user profiles, according to this report. The change is positioned as a way to increase response to mobile ads, where data entry by viewers is challenging (unless they’re under 25, which case they type faster on a phone than a keyboard). In reality, it should provide more accurate information and higher conversion rates. Good way to leverage your data, LinkedIn.

CDPI Newsletter
Previous Article

Leadspace Launches B2B Audience Management Platform

April 4, 2017

Leadspace has launched a B2B “audience management platform”, which combines a company’s own data with third-party data, contact databases, social profiles, intent data, and data on the open web. It includes individuals and companies. Data is updated in real time and made available to other systems for analysis and execution. In other words, it’s a B2B CDP. Leadspace’s original predictive modeling services will be part of the new solution.

CDPI Newsletter