Celebrus CDP Adds Identity Graph Builder

D4t4 Solutions’ Celebrus CDP is offering its own system for matching first-party identifiers and assembling customer profiles based on the results.  It runs in real-time and takes advantage of Celebrus’ core technology, which collects detailed behavioral data without conventional Web site tags.  If you’re wondering about the name “D4t4”, it looks like “Data” if you print it in the right font and have had a pint or two.

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LiveRamp Offers First-Party Identity Matching Engine

May 26, 2021

LiveRamp, whose main business has been matching clients’ data against its own identity graph, is now helping clients match their own data against itself.  Portrait Engine, now in beta, lets clients use LiveRamp’s matching technology to build custom ID graphs.  They can build different graphs for different purposes and still match their data against third party information from LiveRamp and others.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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