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Celebrus CDP Adds Identity Graph Builder

D4t4 Solutions’ Celebrus CDP is offering its own system for matching first-party identifiers and assembling customer profiles based on the results.  It runs in real-time and takes advantage of Celebrus’ core technology, which collects detailed behavioral data without conventional Web site tags.  If you’re wondering about the name “D4t4”, it looks like “Data” if you print it in the right font and have had a pint or two.

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LiveRamp Offers First-Party Identity Matching Engine

May 26, 2021

LiveRamp, whose main business has been matching clients’ data against its own identity graph, is now helping clients match their own data against itself.  Portrait Engine, now in beta, lets clients use LiveRamp’s matching technology to build custom ID graphs.  They can build different graphs for different purposes and still match their data against third party information from LiveRamp and others.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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