Meanwhile, data collection firm Rep Data analyzed 1,800 survey responses and found that answers from mobile devices are less reliable than replies from desktop, laptop and tablet users.  More interesting: people with at least a master’s degree give lower quality answers than less educated respondents.  Answers from those who didn’t finish high school are even worse.  I wonder which category has the most CIOs?

Brand safety used to be mostly about keeping your ads off inappropriate websites.  Today there are lots of other places advertisers might not want to be.  DoubleVerify is addressing one possibility with two products to monitor brand safety and contextual suitability of ads on the LinkedIn Audience Network.

Here’s a new buzzword for your Bingo card: “agentic AI”, which describes systems that act by themselves rather than in response to a prompt.  Salesforce was all over the concept last week, announcing its Agentforce collection.  According to the company, it replaces the “now-outdated copilots and chatbots” with agents “operating autonomously, retrieving the right data on demand, building action plans for any task, and executing these plans without requiring human intervention.”