News

Celebrus CDP Connects with Salesforce Marketing Cloud

D4T4 Solutions is the latest CDP vendor to announce a Salesforce AppExchange integration.  Celebrus CDI for Salesforce makes 200+ data elements in the Celebrus CDP available to Salesforce Marketing Cloud applications.  This is about easier access to a company’s own (first-party) data, not adding access to third-party data.

More News

Next Article

Highly Educated People Give Unreliable Survey Answers: Rep Data Study

November 21, 2022

Meanwhile, data collection firm Rep Data analyzed 1,800 survey responses and found that answers from mobile devices are less reliable than replies from desktop, laptop and tablet users.  More interesting: people with at least a master’s degree give lower quality answers than less educated respondents.  Answers from those who didn’t finish high school are even worse.  I wonder which category has the most CIOs?

CDPI Newsletter
Featured Article

Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

CDPI Newsletter