Hospitality vendor Cendyn, whose system does everything from marketing to reservations to analytics, has launched a new cloud-based platform that includes a CDP and web content management system. It’s a good example of what CDP Institute labels an “operational CDP”, since the scope includes operational as well as data and marketing functions.
On-site search is an important feature on ecommerce systems. But it’s hard to do well. Google Cloud just made things easier by releasing Retail Search, a managed service that applies Google search technologies to product searches a company’s own website.
Clarify Health pulls together all kinds of customer data to help healthcare organizations understand “patient journeys” and make predictions to guide healthcare decisions. It’s unclear whether it’s technically a CDP, which would only be true if it also shares the data with other systems. What is clear is that they just raised a $150 million Series D, bringing total funding to $328 million.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.