Reverse ETL? Customer data activation platform? Composable CDP? Census has called itself all of these, but what it does by any name is help marketers pull customer data from a cloud warehouse. They just bought Fulcrum, which will add AI-led audience segmentation to the Census platform. While many reverse ETL have added data capture and management features, Census is expanding in the other direction.
Just over half of CEOs are hiring for new generative AI-related roles, according to international survey samples totaling over 3,000 by IBM. Although more expect to cut staff (47%) than add it (40%) due to genAI, the net effect is still expected to be an increase in the total number of jobs.
An Optimizely survey of 1,000 marketing, IT and other executives finds a worrying 86% say they don’t have the personalization capabilities that their strategies demand. Ignoring this or hoping to fix it, 62% are upping their budget this year. With 75% of consumers more likely to respond to personalized messaging, giving up is not an option.
Google lashed out at the Department of Justice’s threat to break up the company, calling the proposals “radical.” Among other things, Google says the proposals would threaten users’ privacy, stifle innovation and break Android and Chrome. Given the appeals process, it will likely be years before we know whether Google will stay in one piece.