Data activation and reverse ETL platform Census is launching Universal Data Platform, which provides data governance, transformation and activation functions to create CDP-style customer profiles in a cloud data warehouse. Features are designed for use by both business and technical users. Census’ blog post notes that “composable CDPs” have focused only on activation, but doesn’t mention that some “composable” vendors now offer more.
The state has published guidance information for businesses and consumers on how to comply and have privacy protected. These are: the Website Privacy Controls: A Guide for Business and A Consumer Guide to Web Tracking.
Roku already sits on first-party data from 83.6 million streaming households. It will now enrich its targeting capabilities by drawing on data in Unified ID 2.0, originally developed by the Trade Desk. The combination is intended to support more personalized and precise ad targeting.
CDP Twilio Segment has added an Amazon Redshift connector (in public beta) to Linked Audiences. This enables Segment queries to integrate data residing in Redshift without importing it. Similar connectors are already available for Snowflake and Databricks.