Centerbridge Partners Launches Acoustic as Brand for Martech Products Bought from IBM

The waiting is also over for Centerbridge Partners’ relaunch of the marketing products business it purchased from IBM in April. The new name is Acoustic, which “launches with a total focus on unleashing the brilliance in marketers by empowering them with freedom to do their best work.” I’d like to think the jargon-filled announcement is an elaborate prank, but doubt it.