Just over half of CEOs are hiring for new generative AI-related roles, according to international survey samples totaling over 3,000 by IBM. Although more expect to cut staff (47%) than add it (40%) due to genAI, the net effect is still expected to be an increase in the total number of jobs.
Adtech platform Taboola has struck a deal to sell advertising on the Apple News and Apple Stocks apps. Taboola is known for selling so-called “chumbox” ads with clickbait headlines that typically appear at the foot of web content. However, it also has quality controlled programs like Taboola Select and may well be able to funnel premium ads to the Apple apps.
Reverse ETL? Customer data activation platform? Composable CDP? Census has called itself all of these, but what it does by any name is help marketers pull customer data from a cloud warehouse. They just bought Fulcrum, which will add AI-led audience segmentation to the Census platform. While many reverse ETL have added data capture and management features, Census is expanding in the other direction.
Mobile marketing platform Attentive joins the martech throng putting together a complete solution featuring data cloud Snowflake. Based on Snowflake Marketplace, the feature will allow joint customers to create a data loop, activating first-party data from Snowflake in the Attentive platform and sending performance data back to Snowflake for analysis. Attentive will also be able to feed customer interactions, including conversations, back to Snowflake.