The folks at “no-code product adoption platform” Chameleon probably know how important interactive tools are, since they make it easier for SaaS products to deploy banners, tool tips, models, checklists, walkthroughs, help searches, and similar interactions. They just raised a $13 million Series A. Just to be clear: Chameleon adds elements on top of a SaaS product without changing how the product itself works.
Here’s another unexpected result: Demandbase finds that just 23% of B2B marketers see free trials as their most important tool for attracting new customers, ranking far behind interactive features including product tours (46%), interactive demos (45%) and online calculators (43%). You may or may not be surprised that missing (59%) and dirty (56%) data are the biggest data challenges while disconnected sources are cited by just 40%.
The US Congress discovered that customs officials have been copying personal data from as many as 10,000 cellphones, iPads and computers of travelers entering or leaving the country by land, sea, and air. This has been done without requirement of a warrant or a suspicion of crime and was made possible by courts that expanded Customs and Border Protection (CBP) access. Congress has criticized CBP and is calling for stricter protections to remediate this.
“Ask Meta AI anything” is what you now see instead of the traditional search bar across Meta apps such as Facebook and Instagram. Meta AI will still perform the basic search function but will also answer questions and chat with you. It should hardly be a surprise when a tech company launches a genAI solution these days but this is a bold challenge to Google and Open.ai (it’s also available as a standalone tool at Meta.ai).