The folks at “no-code product adoption platform” Chameleon probably know how important interactive tools are, since they make it easier for SaaS products to deploy banners, tool tips, models, checklists, walkthroughs, help searches, and similar interactions. They just raised a $13 million Series A. Just to be clear: Chameleon adds elements on top of a SaaS product without changing how the product itself works.
Here’s another unexpected result: Demandbase finds that just 23% of B2B marketers see free trials as their most important tool for attracting new customers, ranking far behind interactive features including product tours (46%), interactive demos (45%) and online calculators (43%). You may or may not be surprised that missing (59%) and dirty (56%) data are the biggest data challenges while disconnected sources are cited by just 40%.
The US Congress discovered that customs officials have been copying personal data from as many as 10,000 cellphones, iPads and computers of travelers entering or leaving the country by land, sea, and air. This has been done without requirement of a warrant or a suspicion of crime and was made possible by courts that expanded Customs and Border Protection (CBP) access. Congress has criticized CBP and is calling for stricter protections to remediate this.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.