Call tracking and conversation analytics platform Invoca has acquired Symbl.ai, an LLM trained on human conversations. Using Symbl technology, Invoca plans to capture the real-time flow of conversational interactions, surfacing emotional and contextual insights for the immediate use of human agents. Symbl will also be able to perform tasks like booking an appointment in the absence of human agents and when contact centers are closed.

New Gen offers to replace your personalized website with a chat-based interface that will generate custom assemblies of products, images and content on the fly. Their trick is connecting your product catalog to their AI engine, which also lays the groundwork for connecting buyers’ AI-agents to the catalog directly. They launched with $4.5 million in seed funding.

Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.