Google is introducing channel-level reporting to its centralized campaign management solution Performance Max. Also coming, full search terms reporting and reporting on the performance of individual assets. Channel reporting will provide a granular view of campaigns across Google platforms including clicks, conversions and cost.
Mastercard, PayPal and Visa each independently announced this week that they are entering the agentic commerce space. Essentially this means that AI agents will be able to make purchases from user accounts (within the governance of strict controls like what to buy and how much to spend). While consumers appreciate help, it’s not clear they really want purchase decisions made for them.
Instacart is acquiring cloud-based grocery retail ecommerce platform Wynshop. The deal is expected to help build Instacart’s grocery retail partnerships. Wynshop also brings to the table AI-powered search featuring grocery-specific product ontology.
Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.