News

ChannelTech Firms Zift Solutions and Relayware Agree to Merge

Did you also know that “ChannelTech” is the latest industry mashword?  Not really, since I just made it up.  I also made up “mashword”, which sounds less pretentious than “portmanteau”.  The non-fake news is that Zift Solutions and Relayware, which both help companies market through channel partners, have just announced a merger.  ChannelTech is interesting because it’s a parallel universe to martech that’s unfamiliar to most direct-to-customer marketers.  Parallel universes are interesting because they often contain ideas worth borrowing.  Feel free to call them “borrideas”.  You’re welcome.