ChannelTech Firms Zift Solutions and Relayware Agree to Merge
Did you also know that “ChannelTech” is the latest industry mashword? Not really, since I just made it up. I also made up “mashword”, which sounds less pretentious than “portmanteau”. The non-fake news is that Zift Solutions and Relayware, which both help companies market through channel partners, have just announced a merger. ChannelTech is interesting because it’s a parallel universe to martech that’s unfamiliar to most direct-to-customer marketers. Parallel universes are interesting because they often contain ideas worth borrowing. Feel free to call them “borrideas”. You’re welcome.