“Contextual commerce” is here to stay: within just the past month, 7.5 million U.S. households have purchased a physical product through a CTV ad, according to research and consultancy service Parks. That’s eight percent of households that watch streaming video. It’s still way short of the 24% that subscribed to one or other video service — the biggest type of transaction in streaming.

As Oprah never quite said, Everybody gets an agent! If you’re keeping score, the latest announcements we have include: Aprimo adding AI agent to its digital asset management and content operations platform; customer success platform Gainsight adding a new agent suite called Atlas, and Similarweb offering agents to help with search marketing and sales outreach.

Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.