ChatGPT has taken one more step towards selling ads, by delivering product recommendations when users display shopping intent (according to OpenAI, anyway). Products are displayed in visual carousels, providing additional product information and links to sites where purchases can be made. OpenAI emphasizes that products are selected independently by the LLM and are not ads. Yet.
CDP Redpoint Global is launching its Data Readiness Hub, which packages its data quality and identity resolution tools in a real-time environment to automatically update customer profiles as new data becomes available. The aim is to solve quality problems before the data enters critical activation systems. Continuous updates also reduce data preparation time.
Researchers from Duke University say that workers using genAI tools like ChatGPT and Gemini are likely to be seen as lazy and incompetent by their co-workers. The finding is based on experiments with over 4,400 participants. But, as the researchers point out, labor-saving technologies have always raised alarms when first introduced: educators worried that calculators would deplete math skills, and Plato was opposed to that new-fangled memory aid, writing.
Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.