At a pre-holiday strategy meeting, Google CEO Sundar Pichai told employees that ChatGPT “is becoming synonymous to AI the same way Google is to search.” Google is not giving up, however, planning heavy investment in its own Gemini technology. It is also facing challenges in the search space from OpenAI and Perplexity.
Growth in the CDP space is being powered by a shift to new users, industries and regions, according to the latest membership survey by the CDP Institute. Deployments are increasing for B2B firms, mid-size businesses, and companies outside the Americas. Download the report free here.
Adtech platform Digital Remedy has announced the launch of a new reporting and performance platform. The platform provides performance reporting across CTV/OTT and programmatic media. Cross-channel metrics offer the opportunity for real-time campaign optimization.
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.