ChatGPT has been criticized for exposing information provided in user prompts, including some that’s confidential. They’ve just added a feature that lets users stop this from happening by blocking the system from using chat history to train itself. Another new feature lets users export and review data that ChatGPT has stored about their interactions.
If you need to be reminded what healthy growth looks like: Amazon reported a 21% year-on-year gain in Q1 retail media revenue, $9.5 billion. Amazon accounts for 85% of the industry, according to eMarketer. While some reports have predicted a slowdown in retail media, Skai takes a brighter view: 87% of advertisers plan to maintain or increase retail media spending this year. Plot twist: funds for retail media most often come from the paid search budget, but are usually managed by ecommerce staff.
If you think ChatGPT will have a big impact in the future, you’re wrong: it’s already happened. Sixty percent of respondents to this survey from education website Intelligent reported they know someone who has lost their job to AI, and 57% fear losing their own job. Ten percent have completed a ChatGPT course and 30% plan to take one before the year is out.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.