Back in July, concerns about unauthorized data leaks led OpenAI to stop letting ChatGPT browse the internet via Microsoft Bing. They’ve apparently resolved the issues, at least to their own satisfaction, and are now enabling that feature again. Whether they’ve resolved them everyone else’s satisfaction is another question.
This Kantar report confirms what you probably knew already: online video and video streaming are the fastest growing competitors for social media ads. This, in turn, is seeding growth of new solutions like this Dentsu, GumGum Verity and Iris.tv joint effort to enable keyword-based contextual targeting and brand safety controls to Connected TV ads. (This item also illustrates a trend of companies to reveal news without a formal press release or blog post; that’s a bad direction in a world where the truth of unsourced news items is always in... Read More >
We wrote earlier this week about Samsung adding more interactive formats to its TV-based advertising. Arch competitor LG is also adding value for advertisers, in their case through better measurement of ad results. They’re correlating retail purchase data from Affinity Solutions with records of ads served that LG captures through automated content recognition.
CDP and marketing automation platform Bloomreach announced the availability of a next generation version of Bloomreach Engagement. Deploying Bloomreach’s Loomi AI capabilities, campaign creation within Bloomreach Engagement will become something “one marketer can complete in minutes.” Campaigns can be scaled across fifteen-plus channels.