Updates to ChatGPT’s code for Android include strings like “ads feature” and “search ads carousel,” which suggest an ad framework is in the near future. This is unsurprising, given OpenAI CEO Sam Altman’s recent praise of Instagram ads. More details remain unknown.
Speaking of partnerships between CDPs and cloud vendors, Informatica is integrating its CLAIRE AI Engine with Amazon Bedrock to use Anthropic’s Claude models. It’s also added MCP servers so users can build AI agents in Amazon Bedrock while using Informatica’s data management tools. The Cloud Data Integration (CDI) connector is also available on Amazon SageMaker Lakehouse.
Loud Echo has launched a gen AI advertising platform that can serve hyper-contextual ads in real time. It puts ad generation, targeting, and bidding into one system so ads can adapt to audiences quickly. It connects to existing programmatic exchanges to support major publishers.
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