Marketers frustrated with social media can increasingly turn to video for targeted audiences. Here’s news that Adobe is integrating LiveRamp’s IdentityLink for Television within its Advertising Cloud and Audience Manager, enabling marketers to target the same audiences across addressable TV and Web display ads. One step closer to omnichannel Nirvana.

Canopy Labs assembles a unified customer database which it uses to map customer journeys, run campaigns, and attribute results. They’ve just added emails triggered by predictive models, as opposed to specific events. We don’t list them as a CDP because they don’t provide external systems with access to their data.

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.