Cheetah Digital Acquires Stellar Loyalty for Advanced Customer Data Management

Here’s a more conventional acquisition: marketing services and technology company Cheetah Digital has purchased Stellar Loyalty, which offers a range of loyalty and engagement applications for retail, restaurant, travel, and other industries. Cheetah’s discussion of the deal touts Stellar’s “big data architecture” as a highly scalable and flexible system that creates real time customer profiles. This is apparently an improvement over Cheetah’s existing technology.