Cheetah Digital is the latest company to add self-service predictive modeling to its system, launching “Citizen Data Scientist” complete with guided workflows, easy integration with training data, and posting of results onto customer records. The key point is they cover the whole process from data prep through deployment, not just building the models themselves.
Data integration platform MarkLogic is also hopping on the citizen-whatever bandwagon, offering a new “low-code/no-code” user interface for their Data Hub. Again, what’s special is the scope spans the entire data integration process. MarkLogic works with all kinds of data but puts unified customer view at the top of its applications list.
Switching gears: the Marketing AI Institute (no relation) reports that AI is still an aspiration for most companies: just 17% of marketers said it’s deployed widely at their company, although 80% think more than a quarter of their tasks will be automated five years from now. Lack of training was by far the most common barrier (70%); poor technology and data were far down the list at 35% and 31%, respectively.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.