Cheetah Digital has added real-time personalization, multi-step customer journeys, and intelligent offers to its suite of cross-channel engagement tools. The new tools enable Cheetah clients to orchestrate individually-tailored experiences across time and channels. It all sits on Cheetah’s CDP, which it calls an “engagement data platform”.
Account Based Marketing vendor Demandbase has integrated its Engagio acquisition to create Demandbase One. Demandbase worked primarily with second and third party data for advertising and Web site personalization, while Engagio worked with first party data for email and orchestration. Scope expansion is all the rage among ABM vendors: you’ll recall that Terminus bought GrowFlare earlier this week and ZoomInfo bought EverString the week before.
Journalists today have vast amounts of data sources to draw from. With that comes responsibility to handle personal information appropriately, and when necessary to anonymize or shield it – and to make sure it can’t be re-identified. First is to determine which data is most important to protect then determine which methods to use. This can include de-identification, pseudonymization, data aggregation, data redaction, and adding statistical noise.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.