Cheetah Digital has added real-time personalization, multi-step customer journeys, and intelligent offers to its suite of cross-channel engagement tools. The new tools enable Cheetah clients to orchestrate individually-tailored experiences across time and channels. It all sits on Cheetah’s CDP, which it calls an “engagement data platform”.
Account Based Marketing vendor Demandbase has integrated its Engagio acquisition to create Demandbase One. Demandbase worked primarily with second and third party data for advertising and Web site personalization, while Engagio worked with first party data for email and orchestration. Scope expansion is all the rage among ABM vendors: you’ll recall that Terminus bought GrowFlare earlier this week and ZoomInfo bought EverString the week before.
Journalists today have vast amounts of data sources to draw from. With that comes responsibility to handle personal information appropriately, and when necessary to anonymize or shield it – and to make sure it can’t be re-identified. First is to determine which data is most important to protect then determine which methods to use. This can include de-identification, pseudonymization, data aggregation, data redaction, and adding statistical noise.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.