Customer engagement vendor (and CDP) Cheetah Digital is merging with CM Group, which owns marketing messaging brands including Campaign Monitor, Sailthru, Selligent, and emma. The deal will give CM Group a larger presence among enterprise customers. The Cheetah Digital brand will continue after the deal is complete.
Industry-specific CDPs are a trend and so are CDPs integrated with operational systems like ecommerce. So here’s a two-fer: restaurant-focused customer engagement and CDP vendor Wisely was just bought by on-demand restaurant commerce platform Olo. Price was $77 million in case and about $110 million in Olo stock.
“The Farmer and the Cowman Should Be Friends” proclaims a snappy tune in the classic musical Oklahoma! This Sitecore/Wunderman Thompson Technology report could use a similar theme song about relations between IT and marketing: more than 80% in each department wish the other group understood their needs better, and they disagree about who is in charge of content and asset management. Other tidbits: lack of data is the top challenge to effective content personalization, and 63% of marketers say they’ve integrated a CDP with their content management system. Come to... Read More >
ChatGPT is reportedly the fastest growing Web app ever, passing 100 million active users in just over two months. How cool is that? Cool enough that Google is releasing something similar – the Bard chatbot – “in the coming weeks”. They promise many more AI-enabled applications to come.