Customer engagement vendor (and CDP) Cheetah Digital is merging with CM Group, which owns marketing messaging brands including Campaign Monitor, Sailthru, Selligent, and emma. The deal will give CM Group a larger presence among enterprise customers. The Cheetah Digital brand will continue after the deal is complete.
Industry-specific CDPs are a trend and so are CDPs integrated with operational systems like ecommerce. So here’s a two-fer: restaurant-focused customer engagement and CDP vendor Wisely was just bought by on-demand restaurant commerce platform Olo. Price was $77 million in case and about $110 million in Olo stock.
“The Farmer and the Cowman Should Be Friends” proclaims a snappy tune in the classic musical Oklahoma! This Sitecore/Wunderman Thompson Technology report could use a similar theme song about relations between IT and marketing: more than 80% in each department wish the other group understood their needs better, and they disagree about who is in charge of content and asset management. Other tidbits: lack of data is the top challenge to effective content personalization, and 63% of marketers say they’ve integrated a CDP with their content management system. Come to... Read More >
We’re doing all good news today, Dear Reader. Mitto has lots of cheery information about the value of a “complete omnichannel strategy”, which correlates with higher revenue growth, more loyal customers, more customer experience investment, and probably a cure for baldness. They do find most companies are still struggling to reach that blessed state, but we won’t dwell on negative thoughts.