Cheetah Digital to Merge with Marketing Brand Collector CM Group

Customer engagement vendor (and CDP) Cheetah Digital is merging with CM Group, which owns marketing messaging brands including Campaign Monitor, Sailthru, Selligent, and emma.  The deal will give CM Group a larger presence among enterprise customers.  The Cheetah Digital brand will continue after the deal is complete.

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IT and Marketing Disagree: Sitecore Study

October 22, 2021
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Flexera Buys Snow Software to Help Manage IT Spend

November 29, 2023

Do not confuse Snow Software, which helps companies track IT costs, with Snowflake, a cloud database often used for CDP-ish solutions.   Do take note that Snow has just been sold to Flexera, which also helps companies optimize their return on tech investments.  It’s a helpful reminder that cost-conscious IT departments are more than happy  to “help” marketers who are doing a poor job of controlling tech spend.

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