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Chief Data Officers Focus on Efficiency, Not Customer Experience: Experian

Should companies have a Chief Data Officer to focus on data exclusively? Experian found that 82% of CIOs think so, with the main reason being to drive business value. Oddly enough, just 45% of the CDOs in the survey felt their roles should move beyond control and compliance. Still more distressing, most felt they already spend too much time on improving customer experience. They’d rather work on operational efficiency and data innovation. Tsk.

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Google Invests $550 Million in Chinese E-Commerce Merchant JD.com

June 19, 2018

Just in case you had doubts that Google is serious about competing with Amazon in retail, consider this: Google just invested $550 million in Chinese e-commerce merchant JD.com. Google doesn’t do much business in China so this is about expanding in other markets and listing JD.com as a seller in Google Shopping. Google also announced several enhancements last week that help retailers display their inventory on-line and drive traffic to local stores. See this from The Street for more thoughts on the JD.com deal.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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