Chief Data Officers Focus on Efficiency, Not Customer Experience: Experian

Should companies have a Chief Data Officer to focus on data exclusively? Experian found that 82% of CIOs think so, with the main reason being to drive business value. Oddly enough, just 45% of the CDOs in the survey felt their roles should move beyond control and compliance. Still more distressing, most felt they already spend too much time on improving customer experience. They’d rather work on operational efficiency and data innovation. Tsk.

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Google Invests $550 Million in Chinese E-Commerce Merchant

June 19, 2018

Just in case you had doubts that Google is serious about competing with Amazon in retail, consider this: Google just invested $550 million in Chinese e-commerce merchant Google doesn’t do much business in China so this is about expanding in other markets and listing as a seller in Google Shopping. Google also announced several enhancements last week that help retailers display their inventory on-line and drive traffic to local stores. See this from The Street for more thoughts on the deal.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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