China isn’t letting Tencent update its apps or release new ones as part of its crackdown on big tech

Beijing has instructed Chinese tech giant Tencent to stop releasing any new apps or app updates so that the authorities can inspect its products, according to reports from multiple local outlets. This decision comes as China introduced a new privacy law this month that restricts what companies and individuals can do with personal data — the latest in the country’s crackdown on big tech’s once-unchecked growth.

Aussie marketers need to understand that using data for fantastic customer experiences is about being able to engage customers, not merely spy on them.

CDPI Emerging Markets

Adzymic, the Singapore-based adtech company that provides AI-driven creative personalization, has announced the launch of their Smart Survey solution. The new survey-based display ad format allows marketers to capture customer insights or take a pulse check on campaigns within a matter of days.

CDPI Emerging Markets

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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China isn’t letting Tencent update its apps or release new ones as part of its crackdown on big tech

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