China has forced app stores operating in the country to remove ride-hailing giant Didi Chuxing’s app on the grounds of illegal collection of personal data. The move does not affect people who have already downloaded the app, but could impact Didi’s $4.4bn initial public offering in New York.
How can marketers begin to better utilise their marketing performance data to engage customers and drive growth? To answer those questions and more, Salesforce has surveyed 1,050 decision-making marketers across Australia, the US, UK, France, Germany, Japan and Singapore.
Enough has been said about the impact of pandemic-battling lockdowns on the outdoor advertising industry. One good thing to come out of this was that it pretty much forced the hand of industry stakeholders to embrace data and technology to change the narrative around DOOH media.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.