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Cisco Buys Application Analytics Developer AppDynamics for $3.7 Billion

Yesterday’s big news, at least in some circles, was networking tech giant Cisco’s agreement to pay $3.7 billion for application analytics vendor AppDynamics, just a day before AppDynamics’ scheduled initial public stock offering. AppDynamics monitors performance on all kinds of software applications, not just the ones that sit on your iPhone. It’s relevant to Customer Data Platforms because it’s a source of customer data and, more broadly, because it illustrates how much attention people are paying to customer experience analytics. The days are long gone when marketers complained they had no data for measurement. Now, their challenge is picking the right data and using it correctly.

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Ponemon Institute Report: Companies Are Ill-Prepared For Mobile and IoT Attacks

January 25, 2017

Actually, lots could go wrong. And chances are it will: a study from Ponemon Institute found that most organizations are ill-prepared for threats to security from mobile and IoT devices, even though they recognize the dangers. Sixty percent of respondents thought their company had already had a security incident because of an insecure mobile app.  Just 30% said they have budgeted enough to protect against them. They also said that IoT devices are even less secure than mobile apps. Have a great day!

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Salesforce Launches Industry-Specific AI Capabilities

September 10, 2024

Salesforce’s Dreamforce mega-conference is next week and the company’s publicity elves are already working overtime.  In the first of what are sure to be daily announcements this week, the company announced 100+ industry-specific prompts, data models, and AI capabilities across its fifteen industry clouds.  It also launched an AI Use Case Library to house its industry-specific AI offerings.

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