News

Cisco Closes IMImobile Acquisition to Expand CX Footprint

Cisco has completed its $730 million acquisition of customer experience platform IMImobile.  The deal, announced last December, marks a major expansion of Cisco’s footprint in customer-facing systems.  Cisco already owns Webex, Voicea, and Cloudcherry but lacks a CDP.  So far.

More News

Next Article

Post-IDFA Alliance Helps Marketers to Cope with New Apple Privacy Rules

February 22, 2021

Like an imminent hanging, the approaching enforcement of Apple’s new privacy rules has concentrated marketers’ minds on adjusting to the situation rather than waiting to be rescued by an-as-unbuilt universal identifier. We wrote last week about AppsFlyer’s approach. Now we also have the Post-IDFA Alliance, a consortium of mobile adtech firms offering a resource center with helpful advice and perhaps a little sympathy. Facebook has also launched a site on the topic. Of course, Facebook just got caught knowingly publishing inflated audience data, so examine that gift horse very carefully.

CDPI Newsletter
Featured Article

Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

CDPI Newsletter