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Cisco Closes IMImobile Acquisition to Expand CX Footprint

Cisco has completed its $730 million acquisition of customer experience platform IMImobile.  The deal, announced last December, marks a major expansion of Cisco’s footprint in customer-facing systems.  Cisco already owns Webex, Voicea, and Cloudcherry but lacks a CDP.  So far.

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Post-IDFA Alliance Helps Marketers to Cope with New Apple Privacy Rules

February 22, 2021

Like an imminent hanging, the approaching enforcement of Apple’s new privacy rules has concentrated marketers’ minds on adjusting to the situation rather than waiting to be rescued by an-as-unbuilt universal identifier. We wrote last week about AppsFlyer’s approach. Now we also have the Post-IDFA Alliance, a consortium of mobile adtech firms offering a resource center with helpful advice and perhaps a little sympathy. Facebook has also launched a site on the topic. Of course, Facebook just got caught knowingly publishing inflated audience data, so examine that gift horse very carefully.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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