Duo, a cloud-based secure access provider which is now part of Cisco, announced the launch of its first data centre in India to meet data localization requirements. This is the latest in Cisco’s investments to build data-compliant security infrastructure in India.
Podcast advertising is growing even faster than CTV, says a different IAB report. Podcast revenue blew past the $1 billion mark in 2021, reaching $1.4 billion on a 72% increase. IAB says it will exceed $4 billion by 2024.
Triton Digital, the global technology and services leader to the digital audio industry, announced a partnership with Mirchi, India’s no.1 music and entertainment company, owned by Entertainment Network India Limited.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.