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Cision Buys Falcon.io to Merge Social and Press Campaigns

The News Gods have shown just enough pity to let me avoid writing about more surveys, Dear Reader. We have an honest-to-goodness acquisition: press release service Cision has purchased social media platform Falcon.io, which will help PR people and marketers integrate their publicity and social campaigns. Everyone loves convergence.

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Comcast Tests Blockgraph Project to Target TV Ads Using Encrypted Personal Data

January 7, 2019

The News Gods remain on holiday but we can always talk about blockchain. Comcast announced plans for an early 2019 test of its Blockgraph project, which lets addressable TV media companies and advertisers use blockchain-secured encrypted data to target ads without sharing personal data. It doesn’t give any more control to consumers but does limit how widely their information is spread.

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50% of Companies Looking for a Unified Data Platform: Corinium Digital Research

January 3, 2019

Here’s yet another study on the topic, from research agency Corinium Digital. Respondents were lower down in their organizations and perhaps had a more hands-on view. Fifty percent said they’re looking to build or buy a unified platform to assemble analytical data. A frightening 69% said data quality problems make them less than fully confident in their current analytical results. Weird graphics in this one.

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Optimizely Buys Welcome to Add Marketing Resource Management

December 2, 2021

Digital experience platform Optimizely is further expanding its scope with a deal to buy Welcome, which provides content management, digital asset management, and marketing resource management.  You may recall that Optimizely itself was purchased in September 2020 by Episerver, which then adopted the Optimizely name.  And who could forget that they bought the Zaius CDP in March 2021?

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