Citi Australia launches BNPL tool Spot
Citi Australia is getting into the buy now, pay later (BNPL) market with its new product called Spot, which is being issued by company subsidiary Diners and will officially launch in October.
Citi Australia is getting into the buy now, pay later (BNPL) market with its new product called Spot, which is being issued by company subsidiary Diners and will officially launch in October.
More than 30 per cent increase in revenue off email marketing, lifts in customer lifetime value and omnichannel marketing are wins from a marketing and customer technology investment.
Online shopping has outpaced traditional retail in the Asia Pacific as more people turn to e-commerce. Online shoppers who shop ‘a few times a month’ regularly are now outpacing their offline counterparts by 42% vs 31%. Those who shop online ‘once every few months’ leapfrog offline shoppers by 66%.
We haven’t written much about the tribulations of Nielsen’s core media measurement business, which would make a fine soap opera of its own. The latest plot twist has an “Empire strikes back” vibe, with Nielsen announcing plans to convert its much-maligned TV audience measurements into something fashionably cross-platform and people based. Stay tuned.