Citi Australia launches BNPL tool Spot
Citi Australia is getting into the buy now, pay later (BNPL) market with its new product called Spot, which is being issued by company subsidiary Diners and will officially launch in October.
Citi Australia is getting into the buy now, pay later (BNPL) market with its new product called Spot, which is being issued by company subsidiary Diners and will officially launch in October.
More than 30 per cent increase in revenue off email marketing, lifts in customer lifetime value and omnichannel marketing are wins from a marketing and customer technology investment.
Online shopping has outpaced traditional retail in the Asia Pacific as more people turn to e-commerce. Online shoppers who shop ‘a few times a month’ regularly are now outpacing their offline counterparts by 42% vs 31%. Those who shop online ‘once every few months’ leapfrog offline shoppers by 66%.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.