Next, this report from database company Exasol finds that companies make decisions faster when more people are involved in decision-making. Counter-intuitive but I think they’re talking about letting more people make decisions, not involving more people in each decision. Data silos and lack of single customer view are low-ranked obstacles but remember the answers came from a broad spectrum of decision-makers, not just marketers.
NIST issues challenge with cash prizes to protect public safety PII The National Institute of Standards and Technology (NIST) has launched the Differential Privacy Temporal Map Challenge drawing on crowd sourcing to find new ways to protect data from public safety datasets (gathered to issue weather warnings, food recalls, or manage other emergency health needs).
Martech financing in general has picked up since the first half of the year, according to LUMA Partner’s third quarter report. Deals are still lower than year except in the red-hot Direct-to-Consumer sector. Their recap of martech acquisitions includes the $35 million purchase of self-proclaimed CDP Retention Science by Web hosting company Endurance International group in July, which had slipped under our radar.
Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.