Claravine’s Data Standards Cloud aims to improve data consistency throughout an organization by establishing standards set out on a single dashboard. Claravine has released Powered by Snowflake (yes, them again) which will let marketers apply data standards, including metadata, directly to data in Snowflake. Sounds like fun.
Customer engagement platform Braze is also invading Composable CDP turf. They just launched Braze Data Platform, which will collect and unify first-party data through no-copy integrations with data clouds like AWS, Databricks and Snowflake. It will also distribute data to selected third-party tools for deeper analytics and customer intelligence.
CDP BlueConic has acquired Jebbit, self-described as both a first-party data capture and an experience creation platform. Jebbit enables the acquisition of customer data through custom quizzes, surveys and similar experiences that marketers can create using its AI-powered interface. This data can be used to enrich the enterprise customer data held by BlueConic.
T-Mobile will acquire out-of-home adtech business Vistar Media for $600 million. Vistar Media is managing advertising campaigns across over one million digital screens. Its capabilities will combine with T-Mobile’s customer insights and data and its extensive in-store retail media network.