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Clari Raises $60 Million Series D for B2B Activity Intelligence

B2B activity intelligence platform Clari announced a $60 million Series D, bringing their total raise to $135 million. On most days that would seem impressive. Today, it’s just cute.

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Most U.S. Retailers Have 50+ Systems with Consumer Data: Deloitte Study

October 15, 2019

More than half (62%) of U.S. retailers have more than 50 systems holding consumer data, according to this Deloitte study. Yikes! Less surprising: just 22% have integrated data privacy plans with business strategy. Not surprising at all: 86% of consumers believe they should be able to opt out of sales of their data while 47% feel they have little to no control over it. Or should we be surprised it’s just 47%?

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Interpublic Group Launches Precision Targeting Business Based on Acxiom Acquisition

October 10, 2019

Marketers hire agencies when they lack in-house skills. Eying the martech talent gap, Interpublic Group spent $2 billion last year to purchase data-driven marketing services company Acxiom. They’ve now launched Kinesso, which will rely on Acxiom to create applications that use data to improve media results. Kinesso will also incorporate Cadreon, Interpublic’s addressable media activation unit.

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Google Kills FLoC, Runs Out of Bird Metaphors, Offers Topics API

January 26, 2022

Google has given up on its FLoC cookie-less targeting initiative, which faced insurmountable privacy objections. The replacement, which mercifully does not reference anything bird-related, is Topics API, which will offer three recent interests for each individual based on sites they have recently visited.  The loss in targeting and tracking power is so huge that you wonder if Google is purposely showing what tighter privacy is costing the industry. Or maybe they’re just kneecapping competitors.

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