Claritas furthered its ambitions to become “the top closed-loop service provider” to the marketing industry with the purchase of ArtsAI, which offers attribution, ad campaign optimization, and personalization tools for audio advertising. Claritas expects to apply the ArtsAI tools to other channels as well.
Salesforce kicked off its annual Dreamforce conference yesterday with the usual spectacle. On the substantive front, they announced new data integrations to exchange data with Snowflake, Databricks, and Amazon Web Services without loading it into their Data Cloud CDP. The AI engine, the Einstein 1 Platform, also can now access anything available in Data Cloud.
We don’t write much about influencer marketing here because, frankly, a lot of it seems sketchy. But PQMedia just put the global market at $34 billion in 2023, up 17% from 2022. That’s the same magnitude as retail media, audio, and out of home, which seems too big to ignore completely.
Customer engagement platform MessageGears will partner with content localization and translation platform Smartling to streamline email translation and localization for 450+ languages. The workflow is automated but actual translations are still done by (machine-assisted) humans.