Retention-oriented CDP CleverTap has purchased app marketing system Leanplum. The deal will give CleverTap a new set of advanced personalization tools and greater geographic reach. Price was not disclosed.
CTV creates reporting challenges because ads are sold by many different device owners and streaming service providers. Nielsen has just improved deduplication within its CTV audience reporting by adding information from Samsung and Vizio smart TVs. It’s part of their Nielsen ONE cross-media measurement project.
Fulcrum SaaS, a campaign CDP that focuses on real-time personalization, announced a $5 million funding round, bringing total funding to $7 million. Fulcrum makes heavy use of automated segmentation, recommendations, and campaign flows, seasoned with a heavy dose of AI.
Salesforce’s Dreamforce mega-conference is next week and the company’s publicity elves are already working overtime. In the first of what are sure to be daily announcements this week, the company announced 100+ industry-specific prompts, data models, and AI capabilities across its fifteen industry clouds. It also launched an AI Use Case Library to house its industry-specific AI offerings.