CleverTap, a retention marketing platform has acquired Leanplum a San Francisco multi-channel customer engagement platform. With this acquisition, CleverTap has strengthened its footprint in the US and Europe. CleverTap will combine the product stack of both organizations and extend its world-class solutions and technology to all its customers and prospects worldwide.
Innovations in digital technology has led to enhanced customer experience in the Indian insurance industry. Customer experiences have been higher due to technological innovations and increased usage. Scope of digital insurance penetration expected to grow significantly in future. That said, the digital insurance penetration in India is a mere 2 per cent when compared to China (6 per cent) and US (14 per cent).
India’s data centres market is seeing health growth that is driven by large hyper-scalers like Amazon Web Services, Google, Microsoft, Facebook, IBM among others, who are outsourcing their storage needs to third party data centre providers. The favourable regulatory support, rapidly growing cloud computing, increasing internet penetration, government effort on digital economy, growing needs of hyper-scalers are some of the major factors driving the demand for data centres in the country.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.