CleverTap, a retention marketing platform has acquired Leanplum a San Francisco multi-channel customer engagement platform. With this acquisition, CleverTap has strengthened its footprint in the US and Europe. CleverTap will combine the product stack of both organizations and extend its world-class solutions and technology to all its customers and prospects worldwide.
Innovations in digital technology has led to enhanced customer experience in the Indian insurance industry. Customer experiences have been higher due to technological innovations and increased usage. Scope of digital insurance penetration expected to grow significantly in future. That said, the digital insurance penetration in India is a mere 2 per cent when compared to China (6 per cent) and US (14 per cent).
India’s data centres market is seeing health growth that is driven by large hyper-scalers like Amazon Web Services, Google, Microsoft, Facebook, IBM among others, who are outsourcing their storage needs to third party data centre providers. The favourable regulatory support, rapidly growing cloud computing, increasing internet penetration, government effort on digital economy, growing needs of hyper-scalers are some of the major factors driving the demand for data centres in the country.
Salesforce is buying Airkit.ai, which builds low-code, AI-powered e-commerce customer service agents. You might have thought Salesforce could already do that, but presumably Airkit does it better. It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange. Price was not announced.