CleverTap, the all-in-one customer engagement platform, today at Game Developers Conference 2023 unveiled CleverTap Gaming – soon to go live in the summer of 2023. Through full player management, the latest offering will help boost revenue from LiveOps, Lifecycle Marketing, and Remote Configuration by 3x with personalization across the entire player journey.
Web Werks has launched a new data center in Bengaluru (aka Bangalore), India. The company announced this week that the Web Werks – Iron Mountain Data Centers (IMDC) Joint Venture has launched the first phase of a new facility in the Karnataka region of the country. First announced in February 2022 and located in the Whitefield area, the 80,000-square foot (7,430 sqm) BLR-1 facility can support up to 4MW and is built to Tier III standards. At full build-out, the site will offer 20MW across 110,000 sq ft (10,220 sqm).
Unpack that Sexy Librarian costume: International Fact-Checking Day is April 2 and the party planning is in full swing. Google is adding to the fun with five new ways to verify search results, including easier ways to learn more about the source and the author, see diverse opinions, and be warned when available information is limited. They’re also partnering with the Public Library Association, Teen Fact Checking Network, and International Fact-Checking Network to support year-round fact-checking excitement.
T-Mobile will acquire out-of-home adtech business Vistar Media for $600 million. Vistar Media is managing advertising campaigns across over one million digital screens. Its capabilities will combine with T-Mobile’s customer insights and data and its extensive in-store retail media network.