Customer engagement platform CleverTap has raised a $26 million Series B, bringing total funding to $41.6 million. CleverTap started with mobile marketing but it now supports other channels and includes a CDP among its features.
Ad agency giant Publicis announced a $4 billion purchase of data-driven marketing agency Epsilon from Alliance Data. The deal illustrates the transformation of mass media into addressable advertising. Attentive readers will recall that Alliance announced Epsilon was on the block last November and that Publicis-competitor IPG announced its purchase of Epsilon-competitor Acxiom for $2.3 billion last July.
This survey from ad blocking platform eyeo offers another contradiction: 80% of UK online users recognize the importance of advertising to free internet services but 81% still think it’s fair to use ad blocking software. The study reports 22% are actually using an ad blocker. While 71% of ad blocking users are trying to avoid ads, a hefty 49% aim to enhance privacy/security.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.