CleverTap Raises $26 Million for Customer Engagement

Customer engagement platform CleverTap has raised a $26 million Series B, bringing total funding to $41.6 million. CleverTap started with mobile marketing but it now supports other channels and includes a CDP among its features.

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Publicis Pays $4 Billion for Data-Driven Marketing Agency Epsilon

April 16, 2019

Ad agency giant Publicis announced a $4 billion purchase of data-driven marketing agency Epsilon from Alliance Data. The deal illustrates the transformation of mass media into addressable advertising. Attentive readers will recall that Alliance announced Epsilon was on the block last November and that Publicis-competitor IPG announced its purchase of Epsilon-competitor Acxiom for $2.3 billion last July.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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