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CleverTap Raises $26 Million for Customer Engagement

Customer engagement platform CleverTap has raised a $26 million Series B, bringing total funding to $41.6 million. CleverTap started with mobile marketing but it now supports other channels and includes a CDP among its features.

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Publicis Pays $4 Billion for Data-Driven Marketing Agency Epsilon

April 16, 2019

Ad agency giant Publicis announced a $4 billion purchase of data-driven marketing agency Epsilon from Alliance Data. The deal illustrates the transformation of mass media into addressable advertising. Attentive readers will recall that Alliance announced Epsilon was on the block last November and that Publicis-competitor IPG announced its purchase of Epsilon-competitor Acxiom for $2.3 billion last July.

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Most Internet Users See Need for Ads But Support Ad Blockers Anyway

April 12, 2019

This survey from ad blocking platform eyeo offers another contradiction: 80% of UK online users recognize the importance of advertising to free internet services but 81% still think it’s fair to use ad blocking software. The study reports 22% are actually using an ad blocker. While 71% of ad blocking users are trying to avoid ads, a hefty 49% aim to enhance privacy/security.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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