CleverTap unveiled RenderMax, a proprietary technology that can increase mobile push notification render rates up to 90% on low-end Android devices. Push notifications have the power to increase customer retention rates. Most marketers only focus on their push notification delivery rates, but a “delivered” notification that doesn’t render on the user’s device is a wasted effort.
South African data automation startup Synatic has raised a US$2.5 million seed extension round of funding to grow its footprint in the United States (US).
Princeton Digital Group (PDG), Asia’s leading data center provider, launched its flagship data center (MU1) in India. Its MU1 data center provides 48 MW of critical IT capacity across two buildings and has achieved the rare feat of IGBC Platinum certification. With an investment of USD 300 million, MU1 is built across ~six acres within a larger IT campus at Airoli, Navi Mumbai. The campus will deliver secure and scalable data center capacity to hyperscalers – large cloud, content, commerce and fintech companies.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.