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Clicktale Launches Digital Experience Cloud to Make Sense of Web and Mobile Behaviors

Clicktale is another vertical solution for customer analytics, although it’s limited by channel (Web and mobile apps) not by industry. They’ve just launched a “digital experience cloud” that uses the super-detailed behavioral data they’ve always captured (down to in-page hovers, scrolls, pinches, and zooms) for advanced path analysis, business impact analysis, and “psychological analytics” to infer customer motivations and intent. Data and metrics are exposed to other systems via APIs and SDKs. Too narrow to replace a CDP but a valuable supplement and potential input.

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Campaign Monitor Acquires Tagga Customer Data Platform

March 16, 2017

Email marketing vendor Campaign Monitor yesterday announced its purchase of Customer Data Platform vendor Tagga. It’s interesting on several levels: one of the few CDP acquisitions so far (surely more to follow); illustrates recognition of the need for more powerful data handling than conventional email systems provide; shows point solution vendors expanding footprint to compete with broader platforms/clouds/suites (also shown by recent Marketo/Infor deal). Beta integration due by end of 2017.

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Most Marketing Ops Teams Are Centralized: Perkuto Study

August 15, 2022

Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.

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