Clicktale Launches Digital Experience Cloud to Make Sense of Web and Mobile Behaviors
Clicktale is another vertical solution for customer analytics, although it’s limited by channel (Web and mobile apps) not by industry. They’ve just launched a “digital experience cloud” that uses the super-detailed behavioral data they’ve always captured (down to in-page hovers, scrolls, pinches, and zooms) for advanced path analysis, business impact analysis, and “psychological analytics” to infer customer motivations and intent. Data and metrics are exposed to other systems via APIs and SDKs. Too narrow to replace a CDP but a valuable supplement and potential input.