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Clinch Adds FourSquare Data to Measure Ad Results

The loss of third-party cookies makes two things harder: identifying ad recipients and measuring ad results.  Both are important to dynamic creative optimization vendor Clinch, which relies on result measurement to fine-tune the ads it creates.  They’ve just done a deal with FourSquare to gather foot traffic data for the measurement side of things.

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Ecommerce Marketers Plan More Personalization This Year: Searchspring Survey

February 11, 2021

Website personalization isn’t hurt much by the loss of third-party cookies, since it depends mostly on data collected directly within the Website itself. So don’t be surprised that site search and merchandising vendor Searchspring found 61% of its customers plan to invest in personalization this year. Also don’t be surprised that Searchspring just added a personalized recommendation module.

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Tapad Offers to Connect Cookie-Free Identifiers

February 11, 2021

Plenty of companies hope their digital identity solution will be the standard replacement for third-party cookies.  ID graph vendor Tapad is hedging its bets with Switchboard, a service that will connect other companies’ identifiers.  Partners include TheTradeDesk, Amobee, Martin, Eyeota, ShareThis, Catalina, Unified ID, Lotame, Audigent, BritePool, ID5, RetargetlyIDx.  You’ll note a couple of big names are missing, including Neustar and LiveRamp.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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