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Clinch Adds FourSquare Data to Measure Ad Results

The loss of third-party cookies makes two things harder: identifying ad recipients and measuring ad results.  Both are important to dynamic creative optimization vendor Clinch, which relies on result measurement to fine-tune the ads it creates.  They’ve just done a deal with FourSquare to gather foot traffic data for the measurement side of things.

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Ecommerce Marketers Plan More Personalization This Year: Searchspring Survey

February 11, 2021

Website personalization isn’t hurt much by the loss of third-party cookies, since it depends mostly on data collected directly within the Website itself. So don’t be surprised that site search and merchandising vendor Searchspring found 61% of its customers plan to invest in personalization this year. Also don’t be surprised that Searchspring just added a personalized recommendation module.

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Tapad Offers to Connect Cookie-Free Identifiers

February 11, 2021

Plenty of companies hope their digital identity solution will be the standard replacement for third-party cookies.  ID graph vendor Tapad is hedging its bets with Switchboard, a service that will connect other companies’ identifiers.  Partners include TheTradeDesk, Amobee, Martin, Eyeota, ShareThis, Catalina, Unified ID, Lotame, Audigent, BritePool, ID5, RetargetlyIDx.  You’ll note a couple of big names are missing, including Neustar and LiveRamp.

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IT Teams Build Sloppy Automations: TeamDynamix Survey

August 17, 2022

IT teams spend lots of time on repetitive requests from business users, finds this TeamDynamix survey.  You might think the implication is IT should let users do more for themselves.  But the main time-wasters are things like password resets, employee on-boarding, and managing credentials, which can’t really be delegated.  And here’s the kicker: IT professionals automate those tasks by building sloppy, insecure, undocumented scripts, just like the non-professionals.   Fun fact: 53% of teams manage 100 or more applications.

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