So many brands are seen as evil that it’s worth reminding ourselves how valuable a positive brand image can be. Here’s a story about the value that Clorox is gaining from consumer trust that it’s really good at cleaning stuff. As the story puts it, “branded partnerships with major businesses sends a clear message to consumers that the Clorox name represents peace of mind.”
It’s Random News Day, Dear Reader. We’ll start with tech media company IDG, which just purchased Account Based Marketing platform Triblio. The deal will expand IDG’s marketing services capabilities. The deal follows last week’s purchase of ABM vendor Engagio by Demandbase.
If you’re wondering why people go to such trouble to grab your data, this study from PrivacyAffairs found a complete set suitable for identity theft would be worth $1,285 on the dark Web. Don’t be too flattered: most of the value comes from $550 for a U.S. driver’s license and $550 for a European national ID card. Unless you have both, your personal details are probably worth less than $1,285, Dear Reader. Sorry.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.