Clorox Partnerships Show Bright Side of Brand Power

So many brands are seen as evil that it’s worth reminding ourselves how valuable a positive brand image can be. Here’s a story about the value that Clorox is gaining from consumer trust that it’s really good at cleaning stuff. As the story puts it, “branded partnerships with major businesses sends a clear message to consumers that the Clorox name represents peace of mind.”

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Stolen Identity Worth $1,285 on Black Market: PrivacyAffairs Study

June 22, 2020

If you’re wondering why people go to such trouble to grab your data, this study from PrivacyAffairs found a complete set suitable for identity theft would be worth $1,285 on the dark Web. Don’t be too flattered: most of the value comes from $550 for a U.S. driver’s license and $550 for a European national ID card.  Unless you have both, your personal details are probably worth less than $1,285, Dear Reader. Sorry.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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