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CloudShare Announces Salesforce Integration to Track Virtual Experiences

CloudShare, which lets sales reps run remote demonstrations and training exercises, can now push data from CloudShare projects directly into Salesforce.  That may seem like small beer, but anything that makes it easier to share data is a win.

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Acxiom Launches Data Marketplace Because That’s What They Do

February 23, 2022

Acxiom already sells tons of data, but if you want even more, they’ve just launched the Acxiom Partner Marketplace which makes it easier to buy from vendors including Commerce Signals, Equifax, NCSolutions (NCS), Polk Automotive Solutions by IHS Markit, and Veeva Crossix.  Everything is linked to Acxiom’s own “people-based identity spine”, which I’m thinking would make a great Halloween costume.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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