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CloudShare Announces Salesforce Integration to Track Virtual Experiences

CloudShare, which lets sales reps run remote demonstrations and training exercises, can now push data from CloudShare projects directly into Salesforce.  That may seem like small beer, but anything that makes it easier to share data is a win.

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Acxiom Launches Data Marketplace Because That’s What They Do

February 23, 2022

Acxiom already sells tons of data, but if you want even more, they’ve just launched the Acxiom Partner Marketplace which makes it easier to buy from vendors including Commerce Signals, Equifax, NCSolutions (NCS), Polk Automotive Solutions by IHS Markit, and Veeva Crossix.  Everything is linked to Acxiom’s own “people-based identity spine”, which I’m thinking would make a great Halloween costume.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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