Cluep Targets Ads Based on Photo Contents

Here’s a fun item: Toronto-based Cluep analyzes images that people post on social media, extracts information such as brands, products, and activities, and uses it to target real-time advertising. It also identifies the age, gender, and ethnicity of people in the pictures; analyzes sentiments expressed towards topics, brands, and keywords; and incorporates weather and location-based targeting. On second thought, is that fun or is it creepy?