Marketing executives have responsibilities beyond marketing, according to a survey of 100 by McKinsey. Advertising (93%), consumer insights (78%) and PR/comms (64%) are among their additional roles. Only 25% feel their organizations can handle this expansion.
The new version of Pega’s platform extends its GenAI Coach, an AI-powered copilot, across all Pega applications. Pega also announced new integrations with data warehouses including Snowflake and email monitoring and optimization within the Pega Decision Hub. Pega has added Amazon Bedrock and Vertex AI to OpenAI as sources for its large language model.
Around three-quarters of advertisers, adtech businesses and publishers have embraced a cookieless future according to an international survey of 200 in the industry by ID5. Around the same number are refusing to rethink as a result of Google’s pivot away from (itself) deprecating cookies. Most attributed Google’s pivot to Privacy Sandbox criticisms (63%) while almost as many cited the investigation by the U.K.’s Competition and Markets Authority.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.