Stack owners and the wider business are both “clearly loving martech,” according to Clevertouch’s fifth annual State of Martech Report. It’s a huge improvement on a few years ago when 30% were struggling to implement it and realize value. The main positive cited (by almost 90%): increased internal efficiency.
The Data and Trust Alliance has announced the availability of new data provenance standards (1.0.0). They emerged from work on cross-industry standards undertaken by Alliance members such as American Express, Humana, IBM, Mastercard, Pfizer, UPS, and Walmart. Adoption of the standards should improve data quality and reduce the review time before using datasets to train AI models.
TikTok is limiting advertisers’ ability to target personalized messaging at U.S. teens to a few broad options like location, language, and device-related information. (Meta imposed similar restrictions last year.) TikTok has also introduced a tool to allow advertisers to easily label AI-generated content as required by the platform’s policies.
Preliminary findings by the European Commission state that Apple and Google are in violation of the EU’s Digital Markets Act. Among the findings, Google Search is accused of prioritizing Google’s own products and services in results; Apple is instructed to improve interoperability between iOS and third-party devices. The companies now have an opportunity to respond.